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Nov 09, 2023 Paul Kelly 0 comments

The personal pitch is the ANSWER

Many experts are pronouncing the demise of the elevator pitch in the digital and networking age. I think they’re right, but not for the reasons they put forward.

Mar 02, 2023 Paul Kelly 0 comments

Price war armour in a downturn

How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?

Feb 07, 2023 Paul Kelly 0 comments

They won’t listen to you

I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.