Welcome to Blog

Apr 10, 2024 Paul Kelly 0 comments

Content marketing; too much, too little – too bad

Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.

Jan 11, 2024 Paul Kelly 0 comments

You can be a thought leader

Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.

Jun 28, 2023 Paul Kelly 0 comments

You know that new customers rarely come knocking, which is why you have invested in branding and your web site. There are another 30+ promotional activity categories and over 60% of them can be be implemented for little or no investment.

Jun 14, 2023 Paul Kelly 0 comments

Map your journey to success

Breaking down silos; Delivering a consistent customer experience.

Apr 20, 2023 Paul Kelly 0 comments

Do you really need a marketing plan?

Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.

Mar 02, 2023 Paul Kelly 0 comments

Price war armour in a downturn

How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?

Feb 07, 2023 Paul Kelly 0 comments

They won’t listen to you

I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.

Jan 27, 2023 Paul Kelly 0 comments

Importance of marketing strategy

Marketing strategy is far more important than marketing activity Yet doing stuff – eShots, trade shows, ads etc – is what tends to happen first

Sep 02, 2022 Paul Kelly 0 comments

You’ll never compete on price again

How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.

Jan 07, 2022 Paul Kelly 0 comments

Client wins prestigious award

In the presence of HRH The Princess Royal, Noatum Logistics were announced winners of the Logistics Partner of the Year Category, with an original submission compiled by Actualis. The trade association Logistics UK is one of the biggest business groups in the UK and uniquely represents all of logistics, with members from the road, rail, […]