Hiring a full-time marketer gives your business marketing leadership. It doesn't automatically give them all the resources they need to deliver. It...
Your marketing head shouldn’t have to be the whole department
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NEWS & INSIGHTS
You get the marketing you expect
If you treat marketing as a support function, don’t be surprised when that’s all it becomes What does your business expect from marketing? Keep...
Put your expertise where future customers are looking
Building visibility, credibility and opportunities inside the markets you want to grow. You've identified the sectors where you have genuine...
Pinpoint your marketing
Focusing your marketing on the customers you understand best will create bigger opportunities for growth Trying to appeal to everyone sounds like a...
Make Sure AI Can Find What You Know
Part Three in our AI Search series | Practical steps to make your freight forwarding expertise easier for AI to find, understand and reference Over...
Your content needs to work for AI, not just Google
Part Two in our AI Search series | How to turn operational expertise into content that customers and AI can find, understand and trust In Part One...
What’s really happening to your search traffic
Part One in our AI Search series | Why being number one is no longer a guarantee of leads and why you need to think in terms of visibility and...
AI search: Why being “The Answer” matters more than being “Number One”
For twenty years, the web search playbook for freight forwarders has been simple. To rank as high as possible on Google and get the click. That...