Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.
Branding is the fastest way to communicate who you are and what you offer. Your brand represents a promise. One that should be linked to your values and equally well understood.
How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.
Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.