Marketing is often wrapped in hype, but at its core, it serves one purpose: driving sales. Yet many freight forwarders unintentionally weaken their own marketing efforts, reducing sales effectiveness by as much as 30-70%, extending the sales cycle, and eroding profit margins. The sole reason you market your business is to boost sales, and you […]
Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.
Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.
It’s never been more important to tell your customers what is happening in their supply chain. By sharing critical developments you are keeping the focus on them, showing them that you want to protect their business and value them as a customer. All of which strengthens your relationship and increases loyalty. Over the course of […]