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Oct 24, 2024 Paul Kelly 0 comments

Escaping the quote trap: how to make your marketing work for you

Marketing is often wrapped in hype, but at its core, it serves one purpose: driving sales. Yet many freight forwarders unintentionally weaken their own marketing efforts, reducing sales effectiveness by as much as 30-70%, extending the sales cycle, and eroding profit margins. The sole reason you market your business is to boost sales, and you […]

Apr 10, 2024 Paul Kelly 0 comments

Content marketing; too much, too little – too bad

Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.

Jan 11, 2024 Paul Kelly 0 comments

You can be a thought leader

Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.

Feb 07, 2023 Paul Kelly 0 comments

They won’t listen to you

I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.

Jan 10, 2022 Paul Kelly 0 comments

2021’s supply chain communication challenges, set to continue

It’s never been more important to tell your customers what is happening in their supply chain. By sharing critical developments you are keeping the focus on them, showing them that you want to protect their business and value them as a customer. All of which strengthens your relationship and increases loyalty. Over the course of […]