Welcome to Blog

May 29, 2021 Paul Kelly 0 comments

How to profit from your added value

Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.

Apr 21, 2021 Paul Kelly 0 comments

The fastest route to competitive advantage

Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.

Mar 26, 2021 Paul Kelly 0 comments

Free Marketing Ideas – Part 3

The 3rd and final post in this series considers six more ways to generate free marketing activity.

Feb 21, 2021 Paul Kelly 0 comments

Free Marketing Ideas – Part 2

An earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.

Jan 21, 2021 Paul Kelly 0 comments

Customers working for you? (Free Marketing Part 1)

We all want to be actively marketing our businesses and there’s plenty of free and low-cost activity for consideration, so don’t let a lack of budget hold you back.