I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.
Marketing strategy is far more important than marketing activity Yet doing stuff – eShots, trade shows, ads etc – is what tends to happen first
Branding is the fastest way to communicate who you are and what you offer. Your brand represents a promise. One that should be linked to your values and equally well understood.
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