METRO SHIPPING
Marketing Discovery | Rebrand | Website | Content Marketing | Campaign Strategy
Since 2018, Actualis has served as Metro Shipping’s virtual marketing department – a deep, strategic partnership that began with a Marketing Discovery and has evolved into a comprehensive brand and communications transformation.
We worked closely with Metro’s leadership to reposition the business as one of the UK’s most capable and forward-thinking logistics providers. The result: a new brand identity, a bold and content-rich website, and ongoing campaigns that communicate Metro’s value to shippers, prospects, and the wider industry.
At the core of the programme is high-impact content marketing. Bi-weekly newsletters are must-reads for supply chain professionals and are regularly quoted in the industry press. This same editorial strength drives Metro’s digital channels, with LinkedIn and web engagement growing by several hundred percent year on year.
From rebranding and website development to award entries, market reports and campaign strategy, Actualis continues to guide Metro’s marketing journey – helping shape perception, fuel engagement, and support sustained business growth.
METRO NEW BRANDING
New identity for Metro to include versions for mono and reversed out. An Identity Design Manual with clear instructions on brand usage completed the task.
AUTOMOTIVE VIDEO
Short video aimed at the Automotive Industry, one of Metro’s key sectors
EMAIL CAMPAIGN
Regular newscast which has seen web traffic and social media followers increase dramatically over a sustained period.
