Above: Unsworth re-brand
Unsworth were using UGL with a globe graphic for their brand and wanted to update to something more contemporary and memorable. We returned the Unsworth name to convey their history and personality, with a more friendly and approachable vibe by using all lower case. The graphic comprises U and N, as interlocking elements, to communicate the perfect fit and harmony.
Unsworth’s sub-brands – Amazon FBA, Pathway, Automotive and Cargocost – sit within the new branding.