Above: Unsworth re-brand
Unsworth were using UGL with a globe graphic for their brand and wanted to update to something more contemporary and memorable. We decided to use their full name Unsworth to give a more friendly and approachable vibe and thus employed all lower case. The graphic is interlocking elements emirate the right fit and harmony.
Unsworth also have sub-brands – Amazon FBA, Pathway, Automotive and Cargo Cost. Their new logo has been incorporated with the straplines.