Insights & News
Escaping the quote trap: how to make your marketing work for you
Marketing is often wrapped in hype, but at its core, it serves one purpose: driving sales. Yet many freight forwarders unintentionally weaken their own marketing efforts, reducing sales effectiveness by as much as 30-70%, extending the sales cycle, and eroding profit margins. The sole reason you market your business is to boost sales, and you […]
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Creating award winning submissions
Trade awards provide valuable marketing opportunities, and the benefits go beyond just winning. Simply entering or being shortlisted for an award can boost brand visibility and attract new customers. Leveraging PR opportunities around trade awards – through enhanced logos, websites, social media, email signatures and email campaigns – increases your brand’s exposure and serves as […]
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How to be AMAZING
In competitive markets it’s tempting to be totally focused on new business development – but the real rewards are closer to home.
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Be the best; learn from the rest
After your customers, the people you should pay most attention to are your competitors.
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Are you selling beans?
When did the freight market become commoditised? Probably when, in the absence of any effective differentiation, buyers believed that freight products had become indistinguishable in terms of tangible features and capabilities.
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The forwarding performance gap
Over the last decade, the UK’s largest freight forwarders recorded a combined growth by sales of 67.5%, representing an average growth rate which is more than twenty times that of small forwarders. (Source: Plimsoll)
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Content marketing; too much, too little – too bad
Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.
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Email marketing is not without risk
There’s a reason why spam and messages that are irrelevant to us still clutter up our InBox: It works!
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You can be a thought leader
Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.
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The personal pitch is the ANSWER
Many experts are pronouncing the demise of the elevator pitch in the digital and networking age. I think they’re right, but not for the reasons they put forward.
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