Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.
Read MoreThe 3rd and final post in this series considers six more ways to generate free marketing activity.
Read MoreAn earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.
Read MoreWe all want to be actively marketing our businesses and there’s plenty of free and low-cost activity for consideration, so don’t let a lack of budget hold you back.
Read MoreEngaged to overhaul the web presence of this unassuming freight forwarder – a true hidden gem of capacity and capability – Actualis seized the opportunity to be bold and showcase Global’s many USPs, positioning them as BIG and ‘boutique’. We end 2020 with a look at the new web site created for our friends at […]
Read MoreIn the course of 2020, a year which will go down in history as one of the most challenging in decades, we produced close to 300 news articles to keep Metro’s customers aware of the news and seismic events impacting their supply chains. We sent 70 email news bulletins to share the 300 stories, with […]
Read MoreAnother Actualis client has been shortlisted for a prestigious trade award, with the submission and subsequent judges presentation created by the Actualis team. Publisher and Events organiser, Akabo media, is one of the most influential voices in supply chain, freight and logistics. Its annual Supply Chain Excellence awards uniquely feature clients and service providers, to […]
Read MoreDespite the continuing lockdowns in the UK and overseas, blanked voyages and grounded aircraft, Actualis clients are running coronavirus supply chains; planning, uplifting and transporting medical, PPE and non-essential cargo by air and sea.
Read MoreWhile Asia-Europe container shipping lines are reducing capacity by idling vessels from May as volumes deteriorate with the collapse in demand, air freight rates have reached their highest ever levels, making Sea/Air solutions even more attractive for time-sensitive shipments, in the latest coronavirus freight developments.
Read MoreThe European Commission has announced a Joint European road to Coronavirus recovery, a plan aimed at leading the region back from the containment measures imposed on its member countries.
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