0333 444 5652
Marketing Insights & News
Octopus Soup
It’s SO funny, we had to share this non-freight project we’ve been working on this year: The razor-sharp new comedy with Nick Hancock, star of West End hit An Evening with Gary Lineker and host of iconic TV shows, Room 101 and They Think It’s All Over.
Read More
Prepare for no-deal Brexit, retailers advised at client event
We position our clients as thought-leaders by making them the go-to resource for their target audiences. For MIQ Logistics we organise their ‘Knowing Brexit’ events for their retailer and fashion brand customers, with takeaway guides, leading industry experts and press coverage: Check it out below.
Read More
Clients, winners – and both – at the BIFA awards
Yesterday the UK forwarding industry descended on London’s Brewery in Moorgate, for the British International Freight Association’s (BIFA) Freight Service Awards 2018, with Actualis clients finalists in three categories.
Read More
Freight Business Journal interview client, SWG
The supply chain sector may be undergoing profound change, but we are not seeing the end of the freight forwarder – so says Steve Walker, CEO of SWG, in an interview with Freight Business Journal.
Read More
Global Freight Award 2018 winners announced
The 22nd GFA took place last Thursday in London, with Actualis clients finalists in half the judged categories.
Read More
Actualis client on surviving digitalisation
Great to see the media amplify our client’s message to the CIFFA conference in Toronto, that forwarders have the power to keep wannabe disrupters at bay and create advantages for themselves – but they must act now, and as an industry.
Read More
Building trust to win new business
With shippers increasingly resistant to traditional sales, messages and approaches, sharing tips, advice, and other useful information has become an increasingly important way to build trust, engage prospects and win new business.
Read More
How to win awards and influence people
You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………
Read More
Your true strength
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value – the benefit the customer receives.
Read More
You’re good. We say so
Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.
Read More
Getting heard above the noise
The evolving selling space, increasingly complex sales process, and changing buyer expectations present new challenges for sales teams and their directors.
Read More
Lloyds Loading List collaboration
Actualis are working with Lloyds Loading List to use our combined experience to deliver a series of articles that will show forwarders how to leverage their strengths to embrace this change and become even stronger.
Read More
Don’t get beaten down on price
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value.
Read More
Are forwarders under threat or underestimated?
It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…
Read More
Marketing misconceptions
It can be easy to overlook the importance of marketing and it’s too easy to withhold time or resources on something that may or may not bring in customers, when you’re after the sure thing.
Read More
Brands beat commodities
For years the container shipping lines have been lambasted for offering the same services, concentrating too much on cost-saving efficiencies and not enough on customer service.
Read More
Knowing Brexit
Actualis are proud to have hosted last week’s inaugural MIQ Logistics ‘Knowing Brexit’ seminar in London. Bringing together industry experts, retailers and brands to consider the current Brexit situation, the most likely outcomes and the risk mitigation actions that should be initiated.
Read More
The Powerpoint antidote
Harvard Researchers: Prezi is more engaging, persuasive, and effective than PowerPoint, which matters because…….
Read More
Actualis develop innovative shippers tool
Working on behalf of the supply chain solutions firm, SWG, Actualis has managed the Incoterms Compliance and Supply Chain Risk initiative, drawing together the industry’s leading legal, risk, professional and trade bodies to share knowledge and ensure that compliance issues are understood and owned by the C-Suite.
Read More
GDPR Compliance. And the important stuff you’ve not been told
You probably know what the General Data Protection Regulation (GDPR) is, and are concerned about the £10million+ fines, compliance and its impact on your ability to market your business. We want to dispel the myths!
Read More
How our clients closed out the year
Our clients like us because we deliver cost-effective marketing that helps them grow their business. Check out a recent selection…………..
Read More
Going the extra (BIFA) mile again
Actualis’ award entries are up for a BIFA win double! One year on from winning the Extra Mile award, our client MIQ Logistics are in the frame again, for supporting New Era Cap at the NFL Wembley match.
Read More
Actualis provides a one-stop resource to handle all your design and marketing requirements; from a single project to a complete overhaul.