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Marketing Insights & News
How to profit from your added value
Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.
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The fastest route to competitive advantage
Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.
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Free Marketing Ideas – Part 3
The 3rd and final post in this series considers six more ways to generate free marketing activity.
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Free Marketing Ideas – Part 2
An earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.
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Customers working for you? (Free Marketing Part 1)
We all want to be actively marketing our businesses and there’s plenty of free and low-cost activity for consideration, so don’t let a lack of budget hold you back.
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New site and positioning for Global Forwarding
Engaged to overhaul the web presence of this unassuming freight forwarder – a true hidden gem of capacity and capability – Actualis seized the opportunity to be bold and showcase Global’s many USPs, positioning them as BIG and ‘boutique’. We end 2020 with a look at the new web site created for our friends at […]
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2020 has been an interesting year
In the course of 2020, a year which will go down in history as one of the most challenging in decades, we produced close to 300 news articles to keep Metro’s customers aware of the news and seismic events impacting their supply chains. We sent 70 email news bulletins to share the 300 stories, with […]
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Client’s supply chain excellence recognised
Another Actualis client has been shortlisted for a prestigious trade award, with the submission and subsequent judges presentation created by the Actualis team. Publisher and Events organiser, Akabo media, is one of the most influential voices in supply chain, freight and logistics. Its annual Supply Chain Excellence awards uniquely feature clients and service providers, to […]
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Running coronavirus supply chains
Despite the continuing lockdowns in the UK and overseas, blanked voyages and grounded aircraft, Actualis clients are running coronavirus supply chains; planning, uplifting and transporting medical, PPE and non-essential cargo by air and sea.
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Coronavirus freight developments
While Asia-Europe container shipping lines are reducing capacity by idling vessels from May as volumes deteriorate with the collapse in demand, air freight rates have reached their highest ever levels, making Sea/Air solutions even more attractive for time-sensitive shipments, in the latest coronavirus freight developments.
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European road to Coronavirus recovery
The European Commission has announced a Joint European road to Coronavirus recovery, a plan aimed at leading the region back from the containment measures imposed on its member countries.
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Calming customers in the Coronavirus crisis
This article was first published in The Voice of the Independent and The Loadstar (Link below): Every business is vulnerable in this Coronavirus crisis. The days of burying your head in the sand and waiting for the storm to blow over are gone.
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Get ready to spread the news
As the government debate stronger ‘lockdown’ measures and MPs debate emergency laws designed to combat Covid-19, we consider one of the most complex crises to face us in generations and how to prepare positively for what is yet to come.
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Incoterms 2020 infographic now available in Chinese
The Incoterms 2020 infographic produced for the TT Club, in collaboration with BIFA, CILT, CIPS and global law firm HFW, is now available in Chinese.
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Your award winning checklist
Winning a trade award boosts employee morale, underlines your value to existing customers and raises your standing with prospective customers. It is NOT the time to be coy or secretive.
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Incoterms 2020 infographic produced for TT Club
An Incoterms 2020 infographic, focusing on the transfer of risk and associated risk elements, has been researched and designed by Actualis on behalf of TT Club, in collaboration with BIFA, CILT, CIPS and global law firm HFW.
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Clients celebrate double BIFA success
The British International Freight Association (BIFA) annual Freight Service Awards were held yesterday with Brunel Air Cargo in the Extra mile category and Noatum Logistics triumphant in the ‘Air Cargo Services’ category.
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Forwarders must combat carrier ‘data cartels’ to survive
This thought-leadership feature co-authored with forwarding guru Steve Walker has been published in the print edition of the Journal of Commerce Annual Review and Outlook 2020, on the JOC web site and featured in their global eBulletins.
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What we’ve been up to
In a busy couple of months we’ve had multiple award wins, clients short-listed for more awards, web site launches, rebrands, publicity and profile-building. We have four clients short-listed for seven BIFA Freight Service Awards in January and two of our clients won three awards and a highly commended at last month’s Global Freight Awards in […]
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ACW interview client
Air Cargo Week, the world’s only air logistics weekly newspaper featured the managing director of our client, PSP Logistics, in a wide-ranging interview this week.
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How to win a BIFA Freight Service Award
You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………
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10 steps to your awards success
We all like recognition. And customers like to know that potentials suppliers really can deliver for them. Entering trade awards boosts employee morale, underlines value to existing customers and raises your standing with prospective customers
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New Loadstar media pack
We are happy and excited to welcome Nick Marsh (former publisher of Lloyds Loading List) to his new role as Managing Director at The Loadstar, and very pleased to have produced Nick’s new Loadstar media pack.
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Unsworth rebrand featured by ACW
If you’ve been thinking about refreshing your branding, or wondered if there’s any need to change the way you look. This feature by Air Cargo Week, on our recent work with Unsworth Global Logistics, makes very clear how critical effective branding is to your future success.
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Air Cargo Week interview client
Not only is publicity free, but it is arguably the most effective way to build your profile, credibility and value, which is why Actualis seek positive press coverage opportunities, like this ACW profile on Steve Walker, the CEO of SWG Global.
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