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Marketing Insights & News
Calming customers in the Coronavirus crisis
This article for first published in The Loadstar (Link below): Every business is vulnerable in this Coronavirus crisis. The days of burying your head in the sand and waiting for the storm to blow over are gone.
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Get ready to spread the news
As the government debate stronger ‘lockdown’ measures and MPs debate emergency laws designed to combat Covid-19, we consider one of the most complex crises to face us in generations and how to prepare positively for what is yet to come.
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Incoterms 2020 infographic now available in Chinese
The Incoterms 2020 infographic produced for the TT Club, in collaboration with BIFA, CILT, CIPS and global law firm HFW, is now available in Chinese.
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Your award winning checklist
Winning a trade award boosts employee morale, underlines your value to existing customers and raises your standing with prospective customers. It is NOT the time to be coy or secretive.
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Incoterms 2020 infographic produced for TT Club
An Incoterms 2020 infographic, focusing on the transfer of risk and associated risk elements, has been researched and designed by Actualis on behalf of TT Club, in collaboration with BIFA, CILT, CIPS and global law firm HFW.
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Clients celebrate double BIFA success
The British International Freight Association (BIFA) annual Freight Service Awards were held yesterday with Brunel Air Cargo in the Extra mile category and Noatum Logistics triumphant in the ‘Air Cargo Services’ category.
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Forwarders must combat carrier ‘data cartels’ to survive
This thought-leadership feature co-authored with forwarding guru Steve Walker has been published in the print edition of the Journal of Commerce Annual Review and Outlook 2020, on the JOC web site and featured in their global eBulletins.
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What we’ve been up to
In a busy couple of months we’ve had multiple award wins, clients short-listed for more awards, web site launches, rebrands, publicity and profile-building. We have four clients short-listed for seven BIFA Freight Service Awards in January and two of our clients won three awards and a highly commended at last month’s Global Freight Awards in […]
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ACW interview client
Air Cargo Week, the world’s only air logistics weekly newspaper featured the managing director of our client, PSP Logistics, in a wide-ranging interview this week.
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How to win a BIFA Freight Service Award
You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………
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10 steps to your awards success
We all like recognition. And customers like to know that potentials suppliers really can deliver for them. Entering trade awards boosts employee morale, underlines value to existing customers and raises your standing with prospective customers
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New Loadstar media pack
We are happy and excited to welcome Nick Marsh (former publisher of Lloyds Loading List) to his new role as Managing Director at The Loadstar, and very pleased to have produced Nick’s new Loadstar media pack.
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Unsworth rebrand featured by ACW
If you’ve been thinking about refreshing your branding, or wondered if there’s any need to change the way you look. This feature by Air Cargo Week, on our recent work with Unsworth Global Logistics, makes very clear how critical effective branding is to your future success.
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Air Cargo Week interview client
Not only is publicity free, but it is arguably the most effective way to build your profile, credibility and value, which is why Actualis seek positive press coverage opportunities, like this ACW profile on Steve Walker, the CEO of SWG Global.
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Octopus Soup
It’s SO funny, we had to share this non-freight project we’ve been working on this year: The razor-sharp new comedy with Nick Hancock, star of West End hit An Evening with Gary Lineker and host of iconic TV shows, order accutane Room 101 and They Think It’s All Over.
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Prepare for no-deal Brexit, retailers advised at client event
We position our clients as thought-leaders by making them the go-to resource for their target audiences. For MIQ Logistics we organise their ‘Knowing Brexit’ events for their retailer and fashion brand customers, with takeaway guides, leading industry experts and press coverage: Check it out below.
Read MoreClients, winners – and both – at the BIFA awards
Yesterday the UK forwarding industry descended on London’s Brewery in Moorgate, for the British International Freight Association’s (BIFA) Freight Service Awards 2018, with Actualis clients finalists in three categories.
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Freight Business Journal interview client, SWG
The supply ultram online overnight chain sector may be undergoing profound change, but we are not seeing the end of the freight forwarder – so says Steve Walker, CEO of SWG, in an interview with Freight Business Journal.
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Global Freight Award 2018 winners announced
The 22nd GFA took place last Thursday in London, with Actualis clients finalists in half the judged categories.
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Actualis client on surviving digitalisation
Great to see the media amplify our client’s message to the CIFFA conference in Toronto, that forwarders have the power to keep wannabe disrupters at bay and create advantages for themselves – but they must act now, and as an industry.
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Building trust to win new business
With shippers increasingly resistant to traditional sales, messages and approaches, sharing tips, advice, and other useful information has become an increasingly important way to build trust, engage prospects and win new business.
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Your true strength
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value – the benefit the customer receives.
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You’re good. We say so
Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.
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Getting heard above the noise
The evolving selling space, increasingly complex sales process, and changing buyer expectations present new challenges for sales teams and their directors.
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Lloyds Loading List collaboration
Actualis are working with Lloyds Loading List to use our combined experience to deliver a series of articles that will show forwarders how to leverage their strengths to embrace this change and become even stronger.
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Don’t get beaten down on price
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value.
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Are forwarders under threat or underestimated?
It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…
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Marketing misconceptions
It can be easy to overlook the importance of marketing and it’s too easy to withhold time or resources on something that may or may not bring in customers, when you’re after the sure thing.
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Brands beat commodities
For years the container shipping lines have been lambasted for offering the same services, concentrating too much on cost-saving efficiencies and not enough on customer service.
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Knowing Brexit
Actualis are proud to have hosted last week’s inaugural MIQ Logistics ‘Knowing Brexit’ seminar in London. Bringing together industry experts, retailers and brands to consider the current Brexit situation, the most likely outcomes and the risk mitigation actions that should be initiated.
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The Powerpoint antidote
Harvard Researchers: Prezi is more engaging, persuasive, and effective than PowerPoint, which matters because…….
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Actualis develop innovative shippers tool
Working on behalf of the supply chain solutions firm, SWG, Actualis has managed the Incoterms Compliance and Supply Chain Risk initiative, drawing together the industry’s leading legal, risk, professional and trade bodies to share knowledge and ensure that compliance issues are understood and owned by the C-Suite.
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GDPR Compliance. And the important stuff you’ve not been told
You probably know what the General Data Protection Regulation (GDPR) is, and are concerned about the £10million+ fines, compliance and its impact on your ability to market your business. We want to dispel the myths!
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How our clients closed out the year
Our clients like us because we deliver cost-effective marketing that helps them grow their business. Check out a recent selection…………..
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Going the extra (BIFA) mile again
Actualis’ award entries are up for a BIFA win double! One year on from winning the Extra Mile award, our client MIQ Logistics are in the frame again, for supporting New Era Cap at the NFL Wembley match.
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