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Marketing Insights & News
Global Freight Award 2018 winners announced
The 22nd GFA took place last Thursday in London, with Actualis clients finalists in half the judged categories.
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Actualis client on surviving digitalisation
Great to see the media amplify our client’s message to the CIFFA conference in Toronto, that forwarders have the power to keep wannabe disrupters at bay and create advantages for themselves – but they must act now, and as an industry.
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Building trust to win new business
With shippers increasingly resistant to traditional sales, messages and approaches, sharing tips, advice, and other useful information has become an increasingly important way to build trust, engage prospects and win new business.
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How to win awards and influence people
You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………
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Your true strength
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value – the benefit the customer receives.
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You’re good. We say so
Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.
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Getting heard above the noise
The evolving selling space, increasingly complex sales process, and changing buyer expectations present new challenges for sales teams and their directors.
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Lloyds Loading List collaboration
Actualis are working with Lloyds Loading List to use our combined experience to deliver a series of articles that will show forwarders how to leverage their strengths to embrace this change and become even stronger.
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Don’t get beaten down on price
To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value.
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Are forwarders under threat or underestimated?
It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…
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Marketing misconceptions
It can be easy to overlook the importance of marketing and it’s too easy to withhold time or resources on something that may or may not bring in customers, when you’re after the sure thing.
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Brands beat commodities
For years the container shipping lines have been lambasted for offering the same services, concentrating too much on cost-saving efficiencies and not enough on customer service.
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Knowing Brexit
Actualis are proud to have hosted last week’s inaugural MIQ Logistics ‘Knowing Brexit’ seminar in London. Bringing together industry experts, retailers and brands to consider the current Brexit situation, the most likely outcomes and the risk mitigation actions that should be initiated.
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The Powerpoint antidote
Harvard Researchers: Prezi is more engaging, persuasive, and effective than PowerPoint, which matters because…….
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Actualis develop innovative shippers tool
Working on behalf of the supply chain solutions firm, SWG, Actualis has managed the Incoterms Compliance and Supply Chain Risk initiative, drawing together the industry’s leading legal, risk, professional and trade bodies to share knowledge and ensure that compliance issues are understood and owned by the C-Suite.
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GDPR Compliance. And the important stuff you’ve not been told
You probably know what the General Data Protection Regulation (GDPR) is, and are concerned about the £10million+ fines, compliance and its impact on your ability to market your business. We want to dispel the myths!
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How our clients closed out the year
Our clients like us because we deliver cost-effective marketing that helps them grow their business. Check out a recent selection…………..
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Going the extra (BIFA) mile again
Actualis’ award entries are up for a BIFA win double! One year on from winning the Extra Mile award, our client MIQ Logistics are in the frame again, for supporting New Era Cap at the NFL Wembley match.
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Addressing your competitive threat
The biggest of the high tech start-ups, Flexport, has launched an advertising campaign on The Loadstar news portal. Attracting millions of visitors and page views, the deal with The Loadstar is clearly designed to target the client base of UK forwarders. Our blog considers three points in addressing this threat…….
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BREXIT: A freight forwarders view
While the course of seamless borders post-Brexit never runs true this insightful piece by Neil Gould, a member of the CILT freight forwarding forum committee, is an insightful view of the challenges ahead.
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Global logistics; the Father Christmas interview
“To the naked eye it may seem like we run a seamless operation, but it is far from it and requires months of planning.” Santa Claus: The Chartered Institute of Logistics & Transport interview……
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Animated campaign breaks in The Loadstar
When you have have cutting-edge technology that corrects the past, controls the present and looks into the future, you really do need to shout about it!
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Retail Week campaign ends
As our latest Retail Week campaign comes to an end you can review the multi-channel creative work that has grabbed the attention of the UK’s leading fashion brands.
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Supply Chain Risk: Networking event, 6th Dec, Moorgate
If you want to meet new executive contacts and find new opportunities, in a relaxed informal setting over drinks – You can have a complimentary pass as our guest
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A good night at the Supply Chain Excellence Awards
Following their win at January’s BIFA awards, our client’s work with GANT was recognised again at last night’s Supply Chain Excellence Awards.
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New client delivers benefits to forwarders and their clients
Unlike many in the software market our latest client does something startling with technology! They provide solutions that are simply focused on delivering defined benefits to forwarders and their customers.
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NFL rescue makes BIFA Award shortlist
BIFA have revealed the finalists of their 29th annual Freight Service Awards with an Actualis client shortlisted for their work on the NFL Wembley match with New Era Cap.
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How forwarders address competitive threats
Failing to drive home the value that forwarders deliver is opening the door to other providers, allowing them to tempt customers away with inferior offers.
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Don’t waste your air fare!
One of the perks of a career in forwarding is the overseas travel. Being aware of local customs and expectations in a business setting, can be the deciding factor in having successful international meetings.
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Join industry leaders at London International Shipping Week
For one week London will be the centre of the global shipping industry and you have an opportunity to be part of this unique event.
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2nd Retail Week Award in three years
We are proud to take our client MIQ Logistics to their 2nd Retail Week win in three years at last night’s prestigious Retail Week Supply Chain Awards.
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GANT and MIQ in finals of Supply Chain Excellence Awards
In recognition of their ground-breaking eCommerce customer buy amoxicillin 500mg service solutions; GANT and MIQ Logistics have been short-listed for the prestigious Supply Chain Excellence Awards.
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Increasing your company valuation
As financial analysts Plimsoll have identified 458 forwarders as acquisition targets, we thought we should show you how to improve the non-financial areas that shape the offer the buyer will make for your business.
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SEKO Logistics highlight the power of ‘Social’
Freight forwarders understand they need to do something ‘Social’ but unlike SEKO Logistics are uncertain where to start.
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Client short-listed for 2nd Retail Week Award
For the 3rd year in succession MIQ Logistics have been short-listed for a Retail Week Supply chain Award.
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A focus that hurts sales as well as marketing
Freight forwarding has always depended heavily on effective sales functions for success……….But the B2B environment has changed and buyers are in control
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10 steps to your awards success
We all like recognition. And customers like to know that potentials suppliers really can deliver for them. Entering trade awards boosts employee morale, underlines value to existing customers and raises your standing with prospective customers
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Making you and your customer Brexit proof
Taking the uncertainty of Brexit and turning it into something that reassures existing and attracts new customers.
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Being productive and growing your business
We’re all time-poor when it comes to marketing ourselves, so how do you find time for marketing and which activity do you prioritise?
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Freight forwarding sales growth
With almost 50% of UK forwarders failing to achieve any sales growth in the last 12 months, we look at how sector star performers achieved average sales growth of 88%
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Winning market share
Forwarders are expecting Asian air and ocean freight volumes to surge in the coming months. So how do you win market share in a volatile market.
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Case Studies – Your most effective sales tool
Writing killer case studies convinces potential clients that you are the right choice for them, removes any doubt and means the final decision can be made in your favour.
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Business growth: The simplest way to add 10% to your bottom line
Finding new sales is important. But generating repeat sales and increasing customer value are critical success factors in maximising business growth.
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Value vs Price
We all talk about our service, people and adding value. But what do we mean and more importantly what do our clients expect service and value to mean.
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Launching a new product and topping Google!
The holy grail for any forwarder is uncovering a market niche that they can move into and build market share without the competitive pressures of the general freight market. So how do you build a niche product, market it and top google…..
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Your Audience: The ultimate marketing asset
Many forwarders think of their website and online presence as something they need to do to match the competition, but your online audience is actually one of the most important assets that you have as a freight forwarding brand.
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Expeditors ‘future’ masterclass
Surviving the future is about recognising your strengths and having the confidence to communicate them effectively. Expeditors show you how……
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Actualis client triumph at BIFA awards
The British International Freight Association (BIFA) 28th annual Freight Service Awards were held on Thursday with Actualis client, MIQ Logistics, triumphant in the Extra Mile category. WE SHOW YOU HOW
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Future-proof your business
So the former CEO of DHL Global Forwarding is investing in a digital platform that links shippers with carriers and is predicting that the European freight market will evolve rapidly, driving down costs, inefficiency, and outdated practices – By which he means freight forwarders!
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Dec 7th, London: Free Seminar & Networking Event
Protecting yourself and your clients from supply chain risk – LMU Moorgate, 5.45 – 8.00pm
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Publicity puts you in the spotlight!
Publicity is the most effective – and FREE – way to increase awareness of your business; boosting enquiries and driving revenue.
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BIG night out!
The Actualis judged Lloyds Loading List Global Freight Awards will be held in London on 3rd November, with an Actualis client short-listed for two awards and it’s not a fix!!
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10 tips for writing killer tenders
If you’ve agonised over which tenders to respond to, or how to respond effectively, this guide will show you how to identify genuine tender opportunities, write business winning tender responses and give you 10 tips for writing killer tenders
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Excellent customer experience wins >80%
80% of B2B buying decisions are influenced by experience, yet only 18% of B2B companies are providing excellent customer experience!
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