Jul 10, 2024 Paul Kelly 0 comments
Be the best; learn from the rest

After your customers, the people you should pay most attention to are your competitors.

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Jun 10, 2024 Paul Kelly 0 comments
Are you selling beans?

When did the freight market become commoditised? Probably when, in the absence of any effective differentiation, buyers believed that freight products had become indistinguishable in terms of tangible features and capabilities.

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May 10, 2024 Paul Kelly 1 comment
The forwarding performance gap

Over the last decade, the UK’s largest freight forwarders recorded a combined growth by sales of 67.5%, representing an average growth rate which is more than twenty times that of small forwarders. (Source: Plimsoll)

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Apr 10, 2024 Paul Kelly 0 comments
Content marketing; too much, too little – too bad

Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.

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Mar 07, 2024 Paul Kelly 0 comments
Email marketing is not without risk

There’s a reason why spam and messages that are irrelevant to us still clutter up our InBox: It works!

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Jan 11, 2024 Paul Kelly 0 comments
You can be a thought leader

Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.

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Nov 09, 2023 Paul Kelly 0 comments
The personal pitch is the ANSWER

Many experts are pronouncing the demise of the elevator pitch in the digital and networking age. I think they’re right, but not for the reasons they put forward.

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Jun 28, 2023 Paul Kelly 0 comments
Accelerate your growth

You know that new customers rarely come knocking, which is why you have invested in branding and your web site. There are another 30+ promotional activity categories and over 60% of them can be be implemented for little or no investment.

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Jun 14, 2023 Paul Kelly 0 comments
Map your journey to success

Breaking down silos; Delivering a consistent customer experience.

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Apr 20, 2023 Paul Kelly 0 comments
Do you really need a marketing plan?

Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.

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