May 29, 2021 Paul Kelly 0 comments
How to profit from your added value

Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.

Read More
Apr 21, 2021 Paul Kelly 0 comments
The fastest route to competitive advantage

Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.

Read More
Mar 26, 2021 Paul Kelly 0 comments
Free Marketing Ideas – Part 3

The 3rd and final post in this series considers six more ways to generate free marketing activity.

Read More
Feb 21, 2021 Paul Kelly 0 comments
Free Marketing Ideas – Part 2

An earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.

Read More
Jan 21, 2021 Paul Kelly 0 comments
Customers working for you? (Free Marketing Part 1)

We all want to be actively marketing our businesses and there’s plenty of free and low-cost activity for consideration, so don’t let a lack of budget hold you back.

Read More
Sep 10, 2019 Paul Kelly 1 comment
How to win a BIFA Freight Service Award

You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………

Read More
Sep 06, 2019 Paul Kelly 0 comments
10 steps to your awards success

We all like recognition. And customers like to know that potentials suppliers really can deliver for them. Entering trade awards boosts employee morale, underlines value to existing customers and raises your standing with prospective customers

Read More