Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.
An earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.
You know the most effective way to boost employee morale, raise your profile with potential customers, benchmark your business as best-in-class and get credible independent endorsement, all for free…………
We all like recognition. And customers like to know that potentials suppliers really can deliver for them. Entering trade awards boosts employee morale, underlines value to existing customers and raises your standing with prospective customers