You know that new customers rarely come knocking, which is why you have invested in branding and your web site. There are another 30+ promotional activity categories and over 60% of them can be be implemented for little or no investment.
Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.
Branding is the fastest way to communicate who you are and what you offer. Your brand represents a promise. One that should be linked to your values and equally well understood.
How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.