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Do you really need a marketing plan?
Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.
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Singing your praises
Winning a trade award is not the time to be coy or secretive. Ask our customers – we’ve helped them win many awards.
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Price war armour in a downturn
How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?
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They won’t listen to you
I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.
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Importance of marketing strategy
Marketing strategy is far more important than marketing activity Yet doing stuff – eShots, trade shows, ads etc – is what tends to happen first
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Why We Love Values (And You Should, Too!)
Branding is the fastest way to communicate who you are and what you offer. Your brand represents a promise. One that should be linked to your values and equally well understood.
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You’ll never compete on price again
How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.
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Your ultimate press kit
A press kit (also called a media kit) is a résumé of you, your business and your services, designed to inform and create interest in the reader.
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How to profit from your added value
Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.
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The fastest route to competitive advantage
Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.
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Actualis provides a one-stop resource to handle all your design and marketing requirements; from a single project to a complete overhaul.