Apr 10, 2024 Paul Kelly 0 comments
Content marketing; too much, too little – too bad

Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.

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Mar 07, 2024 Paul Kelly 0 comments
Email marketing is not without risk

There’s a reason why spam and messages that are irrelevant to us still clutter up our InBox: It works!

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Jan 11, 2024 Paul Kelly 0 comments
You can be a thought leader

Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.

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Nov 09, 2023 Paul Kelly 0 comments
The personal pitch is the ANSWER

Many experts are pronouncing the demise of the elevator pitch in the digital and networking age. I think they’re right, but not for the reasons they put forward.

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Jun 28, 2023 Paul Kelly 0 comments
Accelerate your growth

You know that new customers rarely come knocking, which is why you have invested in branding and your web site. There are another 30+ promotional activity categories and over 60% of them can be be implemented for little or no investment.

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Jun 14, 2023 Paul Kelly 0 comments
Map your journey to success

Breaking down silos; Delivering a consistent customer experience.

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Apr 20, 2023 Paul Kelly 0 comments
Do you really need a marketing plan?

Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.

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Mar 29, 2023 Paul Kelly 0 comments
Singing your praises

Winning a trade award is not the time to be coy or secretive. Ask our customers – we’ve helped them win many awards.

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Mar 02, 2023 Paul Kelly 0 comments
Price war armour in a downturn

How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?

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Feb 07, 2023 Paul Kelly 0 comments
They won’t listen to you

I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.

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