In the course of 2020, a year which will go down in history as one of the most challenging in decades, we produced close to 300 news articles to keep Metro’s customers aware of the news and seismic events impacting their supply chains.
We sent 70 email news bulletins to share the 300 stories, with 131 individual items reporting on global “Coronavirus”, “COVID” and “pandemic” issues.
“Brexit” also featured prominently, with 90 stories highlighting progress – or lack of progress – as we move inexorably to the end of the Brexit transition period.
A total of 67 articles featured “rises” of one sort or another, with freight increases featuring frequently, as did blanked sailings and rollovers. Risk and complacency also featured. Often alongside politicians and the management of Felixstowe port.
“Congestion” – at origin, in the UK, at airports and sea ports and latterly Dover – was another topic that often cropped up, featuring in 54 posts.
The Metro “team talked” 14 times, in a popular feature, that gave a cross-section of employees an opportunity to provide insights into their various roles.
Regular news updates – and a dedicated Brexit area written and crafted by Actualis – also attracted a new audience of visitors to the Metro web site, increasing the number of interested new users by 110% (200% in the last 6 months), reading over 120K pages during the year.
John F Kennedy said. “Like it or not we live in interesting times. They are times of danger and uncertainty; but they are also more open to creative energy.”
The Metro team has been bursting with energy and creativity throughout 2020, and it has been our privilege to support them (and all our customers), through this most demanding of years.