Allport merged with their Chinese partners Cargo and services and wanted a new identity that signified that fusion and synergy. A branding Extranet provides global oversight of brand use and access to branding assets.
A library of video has been produced for use on-line, in presentations and for internal training.
Updating of the Norman logo, which retains the established helmet graphic from the existing logo but has a more modern feel and typeface. The strapline reinforces the new branding and reflects client sentiments uncovered during the Marketing Discovery.
Using existing assets and minimal stock video this promotional video was produced swiftly and at low cost, to provide an engaging introduction to Norman Global Logistics.
A selection of images from shoots at NGL's Felixstowe and Heathrow Head Office.
ABOVE Product Brochures
Series of 5 product brochures promoting key MIQ services for Air, Road, Integrated Supply Chain, Control Tower and Ocean. Currently working on more. Designed for print, digital and email.
ABOVE Direct Mail and Digital Campaign
An integrated digital, direct and press campaign that used 4 teasers to highlight unique benefits of the MIQ supply chain management solution and 1 reveal to generate enquiries.
Reveal campaign linked to landing pages that harvested leads details. creativi.co.uk/supplychain360.
ABOVE Press Ads
Full page ads in targeted trade press, Retail Week and Forwarder magazine.