Fullwidth Blog

Mar 29, 2023 Paul Kelly 0 comments

Singing your praises

Winning a trade award is not the time to be coy or secretive. Ask our customers – we’ve helped them win many awards.

Mar 02, 2023 Paul Kelly 0 comments

Price war armour in a downturn

How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?

Feb 27, 2023 Paul Kelly 0 comments

They won’t listen to you

I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.

Feb 06, 2023 Paul Kelly 0 comments

Client wins prestigious freight award

For the second time in three years Actualis has helped Noatum Logistics win the Air Cargo Services category, at the British International Freight Association’s (BIFA) Freight Service Awards. BIFA is the trade body for the freight forwarding sector and their annual Freight Service awards are the most hotly-contested and respected, because they represent peer-to-peer recognition […]

Jan 27, 2023 Paul Kelly 0 comments

Importance of marketing strategy

Marketing strategy is far more important than marketing activity Yet doing stuff – eShots, trade shows, ads etc – is what tends to happen first

Dec 04, 2022 Paul Kelly 0 comments

Why We Love Values (And You Should, Too!)

Branding is the fastest way to communicate who you are and what you offer. Your brand represents a promise. One that should be linked to your values and equally well understood.

Sep 02, 2022 Paul Kelly 0 comments

You’ll never compete on price again

How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.