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Fullwidth Blog
Be the best; learn from the rest
After your customers, the people you should pay most attention to are your competitors.
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Are you selling beans?
When did the freight market become commoditised? Probably when, in the absence of any effective differentiation, buyers believed that freight products had become indistinguishable in terms of tangible features and capabilities.
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The forwarding performance gap
Over the last decade, the UK’s largest freight forwarders recorded a combined growth by sales of 67.5%, representing an average growth rate which is more than twenty times that of small forwarders. (Source: Plimsoll)
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Content marketing; too much, too little – too bad
Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.
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Email marketing is not without risk
There’s a reason why spam and messages that are irrelevant to us still clutter up our InBox: It works!
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You can be a thought leader
Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.
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The personal pitch is the ANSWER
Many experts are pronouncing the demise of the elevator pitch in the digital and networking age. I think they’re right, but not for the reasons they put forward.
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