Fullwidth Blog

Oct 24, 2024 Paul Kelly 0 comments
Escaping the quote trap: how to make your marketing work for you

Marketing is often wrapped in hype, but at its core, it serves one purpose: driving sales. Yet many freight forwarders unintentionally weaken their own marketing efforts, reducing sales effectiveness by as much as 30-70%, extending the sales cycle, and eroding profit margins. The sole reason you market your business is to boost sales, and you […]

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Sep 10, 2024 Paul Kelly 0 comments
Creating award winning submissions

Trade awards provide valuable marketing opportunities, and the benefits go beyond just winning. Simply entering or being shortlisted for an award can boost brand visibility and attract new customers. Leveraging PR opportunities around trade awards – through enhanced logos, websites, social media, email signatures and email campaigns – increases your brand’s exposure and serves as […]

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Aug 08, 2024 Paul Kelly 0 comments
How to be AMAZING

In competitive markets it’s tempting to be totally focused on new business development – but the real rewards are closer to home.

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Jul 10, 2024 Paul Kelly 0 comments
Be the best; learn from the rest

After your customers, the people you should pay most attention to are your competitors.

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Jun 10, 2024 Paul Kelly 0 comments
Are you selling beans?

When did the freight market become commoditised? Probably when, in the absence of any effective differentiation, buyers believed that freight products had become indistinguishable in terms of tangible features and capabilities.

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May 10, 2024 Paul Kelly 1 comment
The forwarding performance gap

Over the last decade, the UK’s largest freight forwarders recorded a combined growth by sales of 67.5%, representing an average growth rate which is more than twenty times that of small forwarders. (Source: Plimsoll)

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Apr 10, 2024 Paul Kelly 0 comments
Content marketing; too much, too little – too bad

Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.

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