Welcome to Blog

Aug 08, 2018 Paul Kelly 0 comments
Your true strength

To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value – the benefit the customer receives.

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Jul 23, 2018 Paul Kelly 0 comments
You’re good. We say so

Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.

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Jun 18, 2018 Paul Kelly 0 comments
Getting heard above the noise

The evolving selling space, increasingly complex sales process, and changing buyer expectations present new challenges for sales teams and their directors.

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Jun 01, 2018 Paul Kelly 0 comments
Don’t get beaten down on price

To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value.

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May 18, 2018 Paul Kelly 0 comments
Are forwarders under threat or underestimated?

It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…

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Apr 30, 2018 Paul Kelly 0 comments
Marketing misconceptions

It can be easy to overlook the importance of marketing and it’s too easy to withhold time or resources on something that may or may not bring in customers, when you’re after the sure thing.

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Apr 12, 2018 Paul Kelly 0 comments
Brands beat commodities

For years the container shipping lines have been lambasted for offering the same services, concentrating too much on cost-saving efficiencies and not enough on customer service.

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Apr 06, 2018 Paul Kelly 0 comments
Knowing Brexit

Actualis are proud to have hosted last week’s inaugural MIQ Logistics ‘Knowing Brexit’ seminar in London. Bringing together industry experts, retailers and brands to consider the current Brexit situation, the most likely outcomes and the risk mitigation actions that should be initiated.

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Mar 23, 2018 Paul Kelly 0 comments
The Powerpoint antidote

Harvard Researchers: Prezi is more engaging, persuasive, and effective than PowerPoint, which matters because…….

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Mar 02, 2018 Paul Kelly 0 comments
GDPR Compliance. And the important stuff you’ve not been told

You probably know what the General Data Protection Regulation (GDPR) is, and are concerned about the £10million+ fines, compliance and its impact on your ability to market your business. We want to dispel the myths!

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