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Apr 23, 2019 Paul Kelly 0 comments
Unsworth rebrand featured by ACW

If you’ve been thinking about refreshing your branding, or wondered if there’s any need to change the way you look. This feature by Air Cargo Week, on our recent work with Unsworth Global Logistics, makes very clear how critical effective branding is to your future success.

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Apr 23, 2019 Paul Kelly 0 comments
Air Cargo Week interview client

Not only is publicity free, but it is arguably the most effective way to build your profile, credibility and value, which is why Actualis seek positive press coverage opportunities, like this ACW profile on Steve Walker, the CEO of SWG Global.

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Jan 31, 2019 Paul Kelly 0 comments
Prepare for no-deal Brexit, retailers advised at client event

We position our clients as thought-leaders by making them the go-to resource for their target audiences. For MIQ Logistics we organise their ‘Knowing Brexit’ events for their retailer and fashion brand customers, with takeaway guides, leading industry experts and press coverage: Check it out below.

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Aug 08, 2018 Paul Kelly 0 comments
Your true strength

To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value – the benefit the customer receives.

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Jul 23, 2018 Paul Kelly 0 comments
You’re good. We say so

Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.

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Jun 18, 2018 Paul Kelly 0 comments
Getting heard above the noise

The evolving selling space, increasingly complex sales process, and changing buyer expectations present new challenges for sales teams and their directors.

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Jun 01, 2018 Paul Kelly 0 comments
Don’t get beaten down on price

To counter the potentially commoditizing effects of digitalisation, forwarders need to move the focus from price to value.

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May 18, 2018 Paul Kelly 0 comments
Are forwarders under threat or underestimated?

It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…

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Apr 30, 2018 Paul Kelly 0 comments
Marketing misconceptions

It can be easy to overlook the importance of marketing and it’s too easy to withhold time or resources on something that may or may not bring in customers, when you’re after the sure thing.

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Apr 12, 2018 Paul Kelly 0 comments
Brands beat commodities

For years the container shipping lines have been lambasted for offering the same services, concentrating too much on cost-saving efficiencies and not enough on customer service.

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