If you’ve been thinking about refreshing your branding, or wondered if there’s any need to change the way you look. This feature by Air Cargo Week, on our recent work with Unsworth Global Logistics, makes very clear how critical effective branding is to your future success.
Not only is publicity free, but it is arguably the most effective way to build your profile, credibility and value, which is why Actualis seek positive press coverage opportunities, like this ACW profile on Steve Walker, the CEO of SWG Global.
We position our clients as thought-leaders by making them the go-to resource for their target audiences. For MIQ Logistics we organise their ‘Knowing Brexit’ events for their retailer and fashion brand customers, with takeaway guides, leading industry experts and press coverage: Check it out below.
Endorsement by association with an influencer brand can provide a new level of marketing power in an increasingly complex marketing environment, highlighting your organisation’s sometimes-hidden capabilities.
It seems that every day there’s another doom-laden headline: ‘Forwarders fight back against death throes; ‘Forwarders threatened’; ‘Freight-Alt-Delete’; ‘Disruption in freight and logistics’; ‘The growing danger’. And so it goes on…