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Welcome to Blog
How to be AMAZING
In competitive markets it’s tempting to be totally focused on new business development – but the real rewards are closer to home.
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Be the best; learn from the rest
After your customers, the people you should pay most attention to are your competitors.
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Are you selling beans?
When did the freight market become commoditised? Probably when, in the absence of any effective differentiation, buyers believed that freight products had become indistinguishable in terms of tangible features and capabilities.
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Content marketing; too much, too little – too bad
Content marketing is not without challenge, as separate conversations last week with a leading global forwarder and a regional SME forwarder made clear.
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You can be a thought leader
Thought leaders stand apart from the competition because they are informed, trusted, experts who inspire With thought and commitment you can be a leader.
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Accelerate your growth
You know that new customers rarely come knocking, which is why you have invested in branding and your web site. There are another 30+ promotional activity categories and over 60% of them can be be implemented for little or no investment.
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Breaking down silos; Delivering a consistent customer experience.
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Do you really need a marketing plan?
Chances are you don’t have a marketing plan. In fact, unless you’re a large business, or seeking additional finance, you’re unlikely to have any business plan.
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Price war armour in a downturn
How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?
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They won’t listen to you
I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.
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