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Price war armour in a downturn
How do you protect your margins when the market is in a downturn and so many competitors are fighting for a larger share of a shrinking cake?
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They won’t listen to you
I don’t know you and I certainly don’t want to upset you, but. There’s no easy way of putting this. No one cares what you say.
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Importance of marketing strategy
Marketing strategy is far more important than marketing activity Yet doing stuff – eShots, trade shows, ads etc – is what tends to happen first
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You’ll never compete on price again
How often do you find it difficult to get satisfactory service? Outsourced call centres, automated phone systems, customer service teams working off scripts or a total lack of contact details for on-line providers do not make for a great customer experience.
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Client wins prestigious award
In the presence of HRH The Princess Royal, Noatum Logistics were announced winners of the Logistics Partner of the Year Category, with an original submission compiled by Actualis. The trade association Logistics UK is one of the biggest business groups in the UK and uniquely represents all of logistics, with members from the road, rail, […]
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How to profit from your added value
Global supply chains have never been under such pressure and the problems you help shippers overcome and the value-added expertise you provide have never been so valuable, which is why you should benefit from their value too.
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The fastest route to competitive advantage
Market segmentation is arguably the most powerful tool available for generating a distinct competitive advantage.
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Free Marketing Ideas – Part 3
The 3rd and final post in this series considers six more ways to generate free marketing activity.
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Free Marketing Ideas – Part 2
An earlier post on free marketing ideas considered the ways that we could leverage our customers to create a host of marketing opportunities. In the next two posts we’ll consider some of the other free marketing opportunities.
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Customers working for you? (Free Marketing Part 1)
We all want to be actively marketing our businesses and there’s plenty of free and low-cost activity for consideration, so don’t let a lack of budget hold you back.
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Actualis provides a one-stop resource to handle all your design and marketing requirements; from a single project to a complete overhaul.